We work exclusively with hospitality brands. Restaurants, bars, and groups that take identity seriously. That’s it.
Featured Partner – Byron Burgers
Most design studios take any client they can get. We don’t. Brandflake works exclusively with restaurants, bars, and hospitality groups – because specialising means we already understand the briefs you’re trying to write, the problems you’re trying to solve, and the sector you’re operating in.
Before we design anything, we get into the hospitality business itself – the concept, the audience, the competitive landscape, and what the operator is actually trying to achieve. The best creative work in this sector comes from knowing the business, not just the brief.
We establish what the brand needs to do and where it needs to do it – from the identity system and packaging through to digital, campaign, and in-venue. Everything is considered together, not fragmented.
We produce the work and we stay. Most of our clients keep us on retainer after the initial build, because the creative work doesn’t stop when the identity launches. Menus change, campaigns run, seasons shift. We’re already up to speed, so the turnaround is fast and the work stays coherent.
Every hospitality brand is different – a growing restaurant group has different needs to a fine dining concept launching its first site. We tailor our work accordingly, bringing in the right disciplines for each brief rather than applying a fixed process to every project. Here’s what we typically deliver for our hospitality brands:
Most hospitality brands reach a point where the identity is in good shape but the creative work never stops. Menu updates, campaigns, packaging refreshes, new site launches – it adds up, and it needs to stay consistent.
That’s where we come in. We work with a small number of clients on an ongoing basis – direct access to our creative directors and designers, fast turnaround, no briefing from scratch. Just a creative team that already knows your brand and moves at the speed your business needs.
Interested? Get in touch and we’ll talk through what that looks like for you.
12:30 pm
Working in hospitality and need a creative team that already speaks the language?
Heron Group Ltd
124 City Road, London
EC1V 2NX, England