Byron Burgers
One social brief. Eight months. Twenty-one restaurants. What started as a quick campaign became the creative backbone of a national chain.
Byron needed fast-turnaround visuals for a social campaign, but the brief quickly exposed a bigger problem: inconsistent assets across 21 UK restaurants with no central system to manage them.
We stepped in as Byron’s dedicated creative team – designing and producing across menus, A-boards, packaging, stickers, and OOH. Alongside the output, we built a central asset library and brand playbook so every restaurant could roll out updates consistently. The social and in-store campaign earned a D&AD commendation.
Byron’s visual presence unified across the estate in under nine months. The asset library became the chain’s creative backbone, and continued as the design standard even after a change of ownership.
12:30 pm
Working in hospitality and need a creative team that already speaks the language?
Heron Group Ltd
124 City Road, London
EC1V 2NX, England
