Byron IPA & Lager
Byron’s house lager and IPA needed to feel like a natural extension of the brand – not an afterthought sitting behind the bar. We made sure they did.
Byron’s craft beer range needed to feel like a natural extension of the broader rebrand – distinct enough to stand on its own, but unmistakably Byron. Production constraints added another layer: the design had to work across cans, taps, and printed collateral while meeting legal compliance.
We translated Byron’s signature ingredient shapes into a rhythmic repeating pattern – immediately recognisable, production-ready. Artwork was built to compliance spec for both cans and tap badges, and we press-checked directly with industrial printers to ensure colour fidelity across formats.
Immediate customer response and a strong sales performance at launch. Byron’s IPA and Lager became its top-selling packaged product – proof that drinks packaging is a commercial asset, not just a design exercise.
12:30 pm
Working in hospitality and need a creative team that already speaks the language?
Heron Group Ltd
124 City Road, London
EC1V 2NX, England
